It’s a powerful tool. It can help you to promote your books and your author brand. It’s also very fast paced. It’s a world which, despite my decent following, I haven’t managed to crack just yet.
But, don’t let my experience (or lack thereof) prevent you from building something great.
Some tricks I’ve learnt during my time on Twitter are:
Post to Twitter at least 3-5 times a day.
This is actually what lets me down. A lot. I don’t post often enough. But being aware of it, means I can correct my posting habits.
The reason here is that you want to be seen. You want people to interact with you and like and retweet your content.
You also want to space your tweets. Being in Australia, I’m at an automatic disadvantage for those connected with me in the Northern Hemisphere. To correct this, I try to post at a time that works for both Southern Hemisphere folk and those in the North too.
I don’t always get it right, but that’s okay.
Retweet and Like other peoples tweets. It’s the simplest way to build connections with other people. Because they will notice and possibly reciprocate in return. Not always, but sometimes. You won’t know if you don’t try it for yourself.
Take the time to comment and reply to people who’ve commented on a tweet you’ve made. No matter how small, the action goes a long way.
Be professional. Have a picture and header that project your brand. Share things that matter. Getting personal is fine. You want your followers to care about you, and your books.
Retweet your own tweets. I’ve found some success with this. Given how face paced Twitter is, tweets do have a tendency to get lost along the way. New followers cross your path daily so it’s definitely something worth doing.
Lastly, don’t give up. Your brand won’t be built in a day. But as long as you commit, even if all you can commit to is one tweet a day.
Social media may seem like a race at times, but it’s really not. As long as your prepared to put in the work. It will pay off.