It’s a powerful tool. It can help you to promote your books and your author brand.
I find it one of the best ways to connect to other people in the writing community.
But knowing how to reach out to your audience on your Facebook page can be a little daunting at first.
So, here’s a few things you might like to think about when creating and growing your own Facebook page.
Know Your Audience
You have to know your audience. Who are your books aimed at? Genre? Age bracket? What makes your brand unique? All of these things matter. Don’t neglect them.
It’s not just about writing posts it’s about engaging with the people who take the time to comment on those posts. You have to make connections.
There’s no real secret formula to posting on Facebook pages. Although, I do suggest posting no more than three times a day. Anymore than that and you risk annoying those who have taken the time to like your page.
It’s not rocket science, but these are definitely the best ways to build your brand. I don’t personally pay to boost content on my Facebook author page, but through networking with Facebook groups, and other indie authors who’s pages interest me, I’ve managed to build a page with over 2,500 likes.