I came across an interesting post about the pros and cons of social media in a Facebook group earlier that caught my attention. It’s actually what prompted me to write this blog.
Social Media. It’s huge and often daunting. And sometimes when you’re an indie author and you’re having to do it all, such things can seem a little overwhelming.
But let’s face it, you need a web presence. So you need to be active on some of the social media platforms.
Facebook, Twitter, Instagram, YouTube, Pinterest and Google. And that’s only the first six off the top of my head.
You might think that you need to have them all. Right? Wrong! But you do need a web presence. Readers need to be able to find you and connect, not just with your books, but with you, the author.
The trick? Start small.
Start with Facebook. Why Facebook and not a website? Simple. Almost everyone already has a Facebook profile. Setting up a Facebook page, when you already have a Facebook profile is easy. People either love Facebook or hate it. I personally love it.
Stick to two social media platforms to start with. That way you don’t get overwhelmed.
If you’ve already got Facebook you’re half way there. As a second I’d suggest Twitter or Instagram. Both have huge followings and are easy to learn the ropes of.
There’s no point having a Facebook page, twitter or Instagram if they’re going to sit idle. I suggest posting at least once per day on each platform. It’ll take some time but you’ll eventually learn what works, when your followers are active and what content they enjoy seeing the most.
Don’t be afraid to experiment. And use hashtags. How else are you going to be seen without them?
Don’t just post content and expect it to do well. It needs to be engaging. Something other’s will want to click on, and you’ll need to interact with others and comment on their posts. This will also help you to grow your audience and gain a decent following.
There’s a lot more I could write, but I’ll expand on what I’ve written here later. For now, the best course of action would be to think about what social media platforms you deem necessary as an indie author or writer and pick your favourites. Remember, the goal here is to not get overwhelmed, less is more. Later, when you have the hang of it, you can increase your viewership, by adding other platforms.