It’s a powerful and fun visual tool. It can help you to promote your books and your author brand. While not as fast paced as Twitter it’s still quite active.
I’ve managed to grow my Instagram account quite steadily over the last year.
Some tricks I’ve learnt during my time on Instagram are:
Post to Instagram at least once a day.
I’ve only been posting daily since April but I have seen results.
Don’t be afraid to mix it up. I switch between inspirational writing quotes to inspirational images, writing snippets and character inspiration. Occasionally, I post about my kids. I am a mum after all.
Do keep it on brand and relevant. Of course what’s relevant to you might not be relevant to another writer, but that’s okay.
Share what’s important to you. Your goals and achievements. Big or small. It doesn’t matter.
Don’t be afraid to share yourself with your audience. Whether it be highs or lows. Invite people to know the real you. As much or as little as you want. It’s up to you, but including people in your journey is how you get people to connect because they feel a part of the process and it’s with those connections that you begin to make an impact on somebody else’s life.
Most of all…
Dont forget to have fun!